<aside> <img src="/icons/stars_purple.svg" alt="/icons/stars_purple.svg" width="40px" /> This plan guides theGarage's market entry strategy. It will be reviewed annually to refine our approach. This is our 2025/26 GTM strategy with a 6-month roadmap: secure pre-seed funding by mid-2026 and seed funding by the end of 2026.

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📋 Executive Summary

2025/26 GTM Plan

Product Name theGarage - Kazi
Product Description theGarage is a dual-perspective job application management platform connecting job seekers with recruiters through intelligent tracking and collaboration tools.
GTM Launch Date Jan/01/2026
Target Users Start-ups, SMEs

💡Product summary

TheGarage streamlines the hiring process by providing both sides of the talent acquisition equation with purpose-built tools: job seekers gain organized, AI-enhanced application tracking, while recruiters get enterprise-grade team management with flexible permissions and comprehensive candidate oversight—all under cohesive branding that makes professional recruitment accessible..

<aside> Job Seekers

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<aside> Recruiters

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🚀 Launch strategy

Untitled

Recruiter Onboarding

Recruiter Onboarding

✅ 🎯 Launch Goals & key results

What does success look like? What metric are we trying to move? How will we know if the launch is successful? Table of objectives and key results best.

<aside> 📌 Short-term Goals (30 days)

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<aside> 📌 Long-term Goals (90 days)

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💬 Messaging and Positioning

This section should describe how we’re talking about the launch and positioning it in the market

<aside> <img src="/icons/dialogue_red.svg" alt="/icons/dialogue_red.svg" width="40px" /> Pain Points

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<aside> <img src="/icons/light-bulb_green.svg" alt="/icons/light-bulb_green.svg" width="40px" /> Solution

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Target audience